TB
HEAR YE, HEAR YE — LET IT BE KNOWN ACROSS THESE LANDS THAT NO INDUSTRY IS SAFE
His Own Flesh & Blood Brands
TB12 Founded
Health & wellness empire. Supplements, meal plans, resistance bands, and the controversial claim that drinking water prevents sunburn. Founded 2013.
⚜ The man trademarked hydration.
BRADY Brand Founded
Performance menswear line. For when you want to look like a quarterback at brunch. Launched 2022.
Shadow Lion Co-Founded
Creative studio & content agency. Has managed Brady's social media since 2014 and now produces content for brands like Hasbro and EA Sports. FOX Sports took an equity stake in 2025.
⚜ A production company named after literally nothing anyone can Google.
199 Productions Founded
Film & television production company. Named after his draft pick number, because he will never, ever let you forget it.
Religion of Sports Founded
Media company co-founded with Gotham Chopra. Produces sports documentaries. Recently announced their first live series. Because sports needed more religion.
Autograph Co-Founded
NFT platform connecting fans with athletes. Co-founded with the Rosenblatts. Pivoted from NFTs to "gamified fan engagement" after the market collapsed. Now merged with Future for AI-driven fitness tools.
⚜ "Pivoting" is a generous word for what happened here.
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Sports Teams He Now Owns Pieces Of
Las Vegas Raiders Minority Owner
NFL team. Yes, the man who beat every team in the league now technically owns one. NFL placed restrictions on his role to avoid "conflicts of interest," which is rich.
Las Vegas Aces Minority Owner
WNBA team. Bought a stake from Mark Davis in 2023. Commitment to women's sports, or commitment to owning everything in Las Vegas — you decide.
Birmingham City F.C. Minority Owner
English Football League club. Partnered with Knighthead Capital Management. Tasked with "global marketing efforts," which is a nice way of saying "being famous near the stadium."
Las Vegas Night Owls Owner
Major League Pickleball team. Yes, pickleball. The sport your aunt plays at the Y. Tom Brady owns a team.
⚜ Las Vegas is basically a Brady borough at this point.
Team Brady — E1 Series Owner
All-electric powerboat racing team. Won the inaugural E1 World Championship in 2024. Competes against teams owned by Will Smith, Didier Drogba, and Rafael Nadal. Partners with 4Ocean Foundation to remove ocean plastic.
⚜ Electric boat racing. For when regular boat racing is too accessible.
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The Broadcasting Conquest
FOX Sports — Lead NFL Analyst $375M Contract
10-year, $375 million deal making him the highest-paid broadcaster in history. Debuted September 2024. Reviews were "mixed" initially, which is polite for what actually happened. Has since improved.
⚜ Gets paid $37.5M per year to say "I used to do that better."
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Luxury, Fashion, & Looking Expensive
Aston Martin Brand Ambassador
Served as the face of the DB11 grand tourer since 2017. Had a special-edition Vanquish S made just for him. Because one $200K car wasn't enough — he needed a custom one.
Audi Sponsorship
Car sponsorship since 2011. Because apparently one luxury car brand was insufficient.
IWC Schaffhausen Brand Ambassador
Swiss luxury watchmaker. Brady appeared in ads and starred in an IWC short film. A short film. For a watch.
TAG Heuer Brand Ambassador
Another Swiss watch brand. Because one wrist wasn't enough to monetize.
⚜ Has endorsement deals with more watch brands than he has wrists.
Christopher Cloos Brand Ambassador + Collab
Danish eyewear company. Cloos × Brady collection features biodegradable frames — which was reportedly Brady's idea. The cases have six rings inside them (this was made before #7).
UGG Brand Ambassador
Yes. Tom Brady. UGG boots. One of his favorite partnerships, apparently. The internet had opinions.
⚜ The greatest quarterback of all time, in sheepskin slippers, telling you it's okay.
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Athletic Apparel & Performance
Under Armour Brand Ambassador — 11+ Years
Over a decade as Under Armour's flagship athlete. Has a Brady-branded line of sportswear, training apparel, and performance footwear. Contract survived the launch of his own competing clothing brand, somehow.
NOBULL Partnership
Cross-training brand. Brady moved TB12's fitness products under the NOBULL umbrella in 2024 after his friend Mike Repole took majority ownership. Called it "bringing this attitude to the world."
Foot Locker Endorsement
Sneaker retail partnership. For the man who already has deals with Under Armour and NOBULL, adding a retailer was the natural next step.
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Sustenance & Hydration
Subway Endorsement
The man who famously follows one of the most restrictive diets in professional sports... endorsed Subway sandwiches.
⚜ He has almost certainly never eaten a Subway sandwich.
Gopuff Investor + Partner
Instant delivery company. Multi-year strategic partnership announced 2024. Brady curates a health & wellness category on the app, has a "Brady Bag" collection, and Gopuff sponsors his electric boat team. He is also an investor.
TB12 Snacks Founded
Organic, vegan, raw, dairy-free, gluten-free snack line. Launched 2016. Tastes exactly like you'd expect food with that many disclaimers to taste.
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Wellness, Sleep, & Being Very Hydrated
Molecule Mattresses Endorsement + Equity
Switched from Simmons in 2018 in exchange for a share in the company. Even Brady's sleep has an equity structure.
TB12 Sports — Performance Website Founded
Launched January 2016. Offers details on Brady's training schedule and a store for TB12 gear. Your one-stop shop for doing 1/1000th of what Brady does and feeling bad about yourself.
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Technology & Cautionary Crypto Tales
FTX Investor + Ambassador
Cryptocurrency exchange. Brady invested a "major part of his fortune" and served as brand ambassador. The company then collapsed spectacularly in 2022, resulting in a class-action lawsuit naming Brady. Taylor Swift reportedly turned them down.
⚜ The one interception he couldn't shake off. Even his seven rings couldn't cover this fumble.
TheCardVault Angel Investor
Sports card and collectibles platform. Angel round investment February 2025. Because after crypto, the logical pivot was... trading cards.
Omaze Investment
Online fundraising platform offering experiences and prizes. Brady was an early investor.
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Transportation & Getting Places Expensively
Wheels Up Brand Partner
Private aviation company. Because commercial flights are for people with fewer than four Super Bowl rings.
Hertz Endorsement
Car rental company. Starred in commercials. The Hertz Team JOTA (Knighthead's World Endurance Championship racing team) also has a partnership with his BRADY Brand.
T-Mobile Endorsement
Telecommunications. Even Tom Brady's phone plan has a sponsorship deal.
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Gaming, Media, & Content
Madden NFL Cover Athlete
Appeared on the cover of Madden NFL 18 and shared the cover of Madden 22 with Patrick Mahomes. Survived the "Madden Curse" because of course he did.
EA Sports Partnership
Broader gaming partnership beyond Madden. Shadow Lion has done creative work for EA Sports as well.
Fanatics Partner
Sports merchandise titan. Co-producing the Fanatics Flag Football Classic in Saudi Arabia with Shadow Lion and OBB Media. Brady plans to actually play in the event.
⚜ Un-retires for flag football in Riyadh. You can't make this up.
Upper Deck Endorsement
Trading card company. Signed autograph and memorabilia deals. His signed cards routinely sell for six figures.
Hodinkee Investment (Exited)
Watch media and e-commerce platform. Brady invested and has since exited. A watch company is the most on-brand investment possible for a man with two watch sponsorships.
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Racing Partnerships & Speed
Hertz Team JOTA Brand Partnership
Knighthead's World Endurance Championship racing team. BRADY Brand provides the clothing. Because even race car mechanics need performance menswear apparently.
Bell Helmets E1 Team Sponsor
Provides helmets for Team Brady's E1 electric powerboat racing pilots.
OMP Racing E1 Team Sponsor
Racing equipment supplier for Team Brady. Italian racing safety equipment for boats. Obviously.
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Advisory, Consulting, & Lending His Name
Knighthead Capital Management Strategic Partner
Investment firm. Partners on Birmingham City FC ownership, Hertz Team JOTA, and likely other ventures. The financial backbone behind several Brady enterprises.
Birmingham City F.C. Advisory Board Head of Advisory Board
Not just a minority owner — he heads the advisory board for "global marketing efforts." Which is a title you create when someone is too famous to be an employee but too invested to be ignored.
Hasbro Content Partner
Shadow Lion has produced creative content for the toy giant. Tom Brady's creative agency makes content for the company that makes Mr. Potato Head.
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Charitable Works & Tax Strategy
TB12 Foundation Founded
Supports underserved young athletes by promoting healthy lifestyles and providing fitness resources. Genuinely one of the good ones.
Best Buddies International Supporter
Aids individuals with intellectual and developmental disabilities. Long-time involvement.
4Ocean Foundation Partner via E1
Ocean cleanup nonprofit. Team Brady's E1 performance has funded removal of 19,500kg of plastic from oceans through their Race for Change program.
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Miscellaneous Dominion
OceanR Supplier Partner
Team Brady's teamwear is made from recycled plastic waste by OceanR. 4,112 plastic bottles have been "prevented from entering" the ocean via this partnership.
Coral (Betting Brand) Via Birmingham City
UK betting partner of Birmingham City FC. Brady's celebrity ownership helps amplify the Coral sponsorship through "interactive pitchside promotions."
Racing Spirit E1 Team Sponsor
Powerboat racing supplier. Another sponsor for Team Brady in E1.
Future (Fitness App) Via Autograph Merger
AI-driven fitness platform. Autograph merged with Future to create some sort of AI celebrity fitness NFT engagement hybrid thing that almost no one can explain.
⚜ When your NFT company merges with a fitness app, you've truly disrupted something.
SiriusXM / Various Media Appearances
Regular media appearances, podcast guest spots, and content collaborations across platforms. His LinkedIn posts read like a Fortune 500 CEO's fever dream.
Wajer Yachts Customer / Brand Association
Owns a Wajer 77 yacht. Famously brought it to the Super Bowl parade. Not technically a sponsorship, but when Tom Brady brings your boat to a parade seen by millions, you don't need a contract.
Delta Air Lines Brand Association
Posts about Delta leadership conferences on LinkedIn. When you're Tom Brady, even an airline tag is a revenue event.
Cisco Brand Association
Posts about CiscoLive conferences and the Cisco 360 launch. The quarterback-to-enterprise-networking pipeline is real.
⚜ Somewhere, an IT admin is explaining to his boss that Tom Brady is into switches now.